Services
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Website Design
Custom website design focused on clarity, usability, and credibility. We specialise in WordPress, building sites that communicate clearly and encourage visitors to take action.
Explore web designWho we build for
Built around how your industry works
Insights
Insights that shape our approach
16 October 2026
Trade ordering online: how distributors and wholesalers can stop taking orders by WhatsApp and email
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18 June 2026
Should your East London business sell online? WooCommerce vs marketplaces
Read article
1 June 2026
The hidden cost of running an outdated website
Read article
Quote requests, trade ordering, bookings and client portals for HVAC contractors, manufacturers, distributors and hire companies across South Africa.
Running a business is already a full-time job. Your website and systems shouldn’t add to it. We build them, look after them, and keep enquiries, orders and bookings coming in while you focus on the work.
Custom website design focused on clarity, usability, and credibility. We specialise in WordPress, building sites that communicate clearly and encourage visitors to take action.
Learn moreThe parts of your business that run on phone calls and spreadsheets, moved online. Quote requests with drawing uploads, trade portals with account pricing and one-click reorders, online bookings with live availability, and client portals for invoices, service history and certificates, all connected to Sage, Pastel or the system you already use.
Who we build forMobile and web apps built around your business needs, from a simple tool to a fully custom solution from scratch.
Search-optimised content written to improve visibility, attract relevant traffic, and support lead generation through clear messaging.
Ongoing website maintenance and support to keep your site secure, updated, and performing reliably without disruption.
Most of our work is for industrial and trade businesses, so we already know how your work comes in and what your buyers look for. Pick your sector to see what we build and what it costs.
DC Installations manufacture HVAC ducting and steel in East London. They had never advertised and never needed to. We built them a site that matched the reputation they already had.
“We relied on word of mouth for over 40 years and never saw the need for a website. Within weeks of launching we already had an order come through it. SouthLine understood what we do and built something that genuinely represents us.”
Kelly Coetzer
Managing Director, DC Installations
In 30 minutes we’ll go through:
Chris Kretschmann · Founder
SouthLine is a web design and development company based in East London. Most of our work is for industrial and trade businesses: contractors, manufacturers, distributors and hire companies whose work comes in through quotes, orders and bookings.
We start with how your business actually runs, then build the website and systems around it, and we look after them once they’re live.
Trade ordering online lets distributors and wholesalers stop retyping WhatsApp and email orders. Here is how it works and how to roll it out without upsetting customers.
For most East London businesses, selling online is no longer a question of if, but how. Here is a plain look at the real trade-offs between listing on a marketplace like Takealot and building your own WooCommerce store, so you can pick the route that actually fits your business.
It is a quiet afternoon, and you are looking at your enquiries inbox. Nothing has come through this week. Nothing came through last week either. You check your website. It loads, slowly. Everything looks the same as it did at launch two years ago.
A short guide on the places enquiries quietly go missing, and what to do about each one.
I email you the guide, then once to ask if it helped. Tell me to stop any time.
